Best Fishing & Sporting Goods Store in Hilo, HI

Welcome to S. Tokunaga Store, Hilo’s trusted home for fishing, outdoor adventure, and sporting gear since 1920. For over a century, we have proudly served the Hawaii Island community with an unbeatable selection of fishing rods, reels, tackle, and outdoor equipment, always paired with the aloha spirit and expertise of our friendly staff. Whether you’re an experienced angler, a first-time fisherman, or an outdoor enthusiast, our store is the perfect destination for everything you need to enjoy Hawaii’s great outdoors.

From the latest rods and spinning reels to trolling skirts, fire arms, and camping accessories, we curate our inventory to ensure top quality and great value. We offer the best brands and the newest product releases for every skill level, and our knowledgeable team is always ready to offer personalized recommendations and local tips. Find special event deals, limited-edition merchandise, and exciting giveaways throughout the year! Our customers love the warm, welcoming atmosphere and community commitment we bring to every interaction—our anniversary celebration and daily in-store promos are always a highlight on Hilo’s retail calendar.

Visit our convenient location on Manono Street, and discover why generations of Hawaii fishing and outdoor fans trust S. Tokunaga Store for their adventure needs. We support the local lifestyle with essential tools, practical advice, and old-fashioned customer service. Experience the difference at S. Tokunaga Store—your first choice for fishing, sporting, and outdoor supplies on the Big Island.